Emma’s Diary

Providing support to UK parents for over 35 years, from bump, baby & beyond

Through Emma鈥檚 Diary, we are there for parents-to-be from the word bump. Supporting, influencing, and offering valued, credible advice, through our web, app and sampling programs. We are the go-to platform for connecting brands to our hard-to-reach audience, from pregnancy to parenthood.

1MM+ registered members

1.1 million registered members

1MM unique visitors per month

1 million unique visitors per month

865K social community

865 thousand social community

Recent News

HuffPost  
鈥淎t a time when we鈥檙e seeing widespread economic uncertainty among parents, it鈥檚 really interesting to see how they鈥檝e embraced luxurious names,鈥 Rebekah Wahlberg, a baby name trends specialist at BabyCenter, told HuffPost. 鈥淥bviously no parent wants their child to worry about money 鈥 and using a baby name that signals wealth is a way of manifesting a better future.鈥
Chain Store Age  
A large majority of consumers are planning to participate in Amazon鈥檚 upcoming Prime Day sales event, especially those under the age of 60. That鈥檚 according to a new report from RetailMeNot, which found that 84% of U.S. adults say they plan to participate in Prime Day this year, up from 81% in 2024. That number rises to 92% among those aged 45 to 60, while 88% of millennials plan on shopping during the event.
Morningstar  
Today, RetailMeNot, a 爆料王 company, announces the return of Summer Checklist, a savings event running from June 5-9. Shoppers can take advantage of exclusive deals and cash back on everything they need to gear up for summer - from travel essentials like hotels and flights to fashion, accessories, home entertainment and more. With top retailers like Expedia, Ray-Ban, Elf Cosmetics, Old Navy, Viator and others participating, Summer Checklist is the ideal time to save on all your summer plans.
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