What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Morningstar  
"While service providers are delivering impressive speeds to the home, the quality of the customer’s experience is limited by the performance of the in-home Wi-Fi," said Stephen Bye, President and CEO of Ookla, a division of . “Technicians have been forced to choose between overly simple apps and cost-prohibitive expert systems. Speedtest Pulse is the solution the industry has been waiting for. We're putting the same advanced expertise trusted by 90% of the Fortune 500 directly into the hands of every technician, giving them a powerful tool to validate in-home Wi-Fi quality, solve problems on the spot, and improve customer experience.”
Yahoo! Finance  
“During the third quarter, we delivered our fifth consecutive quarter of revenue growth and generated strong free cash flow,” said Vivek Shah, Chief Executive Officer of . “In addition, we continue to pursue multiple avenues to create value for our shareholders and look forward to working with our advisors to assess interest in certain of our businesses.”
Today  
On the Today Show, hosts discussed BabyCenter's most popular baby names of 2025 list, with Liam and Oliver rounding out the top five for boys, while Sophia and Emma made the top list for girls.
View More News