Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen’s brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

USA Today  
Baby names inspired by places such as London and Dallas, and names that start with D and K are on their way out and will be heard less in 2026, new research by BabyCenter has found. The digital parenting resource, that has been publishing reports on baby names since 2004, in a news release Jan. 13, said it "analyzed a year’s worth of baby name data to identify names experiencing the steepest drops in popularity to see which names parents are leaning away from at large, and could be facing extinction."
ABC News  
PCMag Editor-in-Chief Wendy Sheehan Donnell spoke with ABC News’ Stephanie Ramos about the top products at the annual Consumer Electronics Show, from robots to the weirdest AI tech innovations.
Yahoo! Finance  
With 2026 rapidly approaching, the swift pace of AI innovation, combined with the increasing financial, operational, and regulatory fallout from security breaches, makes it clear that advanced cybersecurity technology alone is insufficient. Organisations must now integrate real-world, scenario-based security awareness training to fortify their human defense layer. Explaining the key trends shaping the 2026 threat landscape, Usman Choudhary, Chief Product & Technology Officer, VIPRE Security Group, offers his predictions for the year ahead
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