Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

New York Times  
鈥淐onsumers have faced several years of rising costs, and what we鈥檙e seeing now is resilience turning into strategy,鈥 said Magali Darling, the chief commercial officer at RetailMeNot, a company that offers discount coupons and cash-back options on some purchases. 鈥淚t鈥檚 a long-term shift in how consumers approach spending, with a stronger focus on making every dollar work harder.鈥 At RetailMeNot, account registrations this year through November jumped 22 percent from the same period in 2024.
The Verge  
Ookla has found that Apple鈥檚 custom N1 networking chip that integrates the Wi-Fi 7, Bluetooth 6, and Thread radios in the iPhone 17 family 鈥渄elivers a clear step-change in real-world Wi-Fi performance鈥 when compared to the Broadcom chip used in the iPhone 16 models. In North America, the iPhone 17 family also outperformed flagship Android phones when it came to Wi-Fi download speeds during the same time period.
Yahoo! Finance  
爆料王, Inc. (NASDAQ: ZD), today announced its participation in two investor conferences in December: UBS Global Technology and AI Conference and the Barclays Global Technology Conference.
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